You don’t need to be on every platform!
Now more than ever, social media is a necessary marketing tool, it offers us endless possibilities and we certainly believe that being on multiple platforms can be beneficial for your business, but exclusively as long as it's done strategically right.
A lot of people have the wrong idea that you have to be everywhere people are in order to reach the most people, but the truth of the matter is you need to focus on finding the right people, not the most people. An elemental factor for a better understanding and utilization of social media is keeping in mind that quantity is not analogous to quality.
Why Being on Every Social Platform Can be Unfavorable for Your Business
Usually, small and medium businesses have a lot of work to do in order to assure a positive development and growth on digital marketing, also we have to consider the enormous amount of competition for people’s attention online. Only the best content will impact the audiences and have a favorable response and return.
Due to the overwhelming amount of information on the web and the competition we already mentioned, we must contemplate content creation as a serious task.
A common mistake we’ve noticed is that when attempting to have a presence on multiple platforms, the content starts being weak, irrelevant, or to put it in simple words: bad.
Bad content will not only make you lose your follower's attention, it will totally disengage them from your communication purposes. That's why we recommend focusing only on the platforms that generate a returning for your business.
Another key factor to contemplate is your core demographic. It makes no sense to invest time and resources in creating content for a platform that your targeted audience is not familiar with. For example, imagine your product is directed to adults between 40-50 years old, with interests in gardening. In this case you should be on Facebook giving them valuable advice on how to manipulate or care for plants, instead of Snapchat ( which has a younger demographic base) showing them outfit inspiration.
So before you spend time and resources creating accounts and content for Snapchat, Facebook, Instagram, Pinterest, Twitter, Linked In, Tik Tok and Youtube, do your research and invest your efforts in knowing your audience!
This will not only guarantee your content is being seen by the right people but also it assures that it is valuable for their interests, which leads to higher probability in conversions.
The key to getting a hold on social media is working smarter, not harder!