Welcome to Trifecta
Your communications agency for
e-commerce and digital transformation
The most important target of every business is its staff. And the right internal communication and corporate culture strategy can create a positive impact on the organization’s development and results.
At Trifecta, we develop strategies to help each employee work towards the brand’s goals, achieve self-growth and encourage a healthy organizational climate.
Organizational communication helps us to acclimate to changes through individual and organizational creativity and adaptation, accomplish tasks relating to specific roles and responsibilities, maintain and improve policy, procedures or regulations that support daily and continuous operations, develop more human relationships through morale, satisfaction and sense of fulfillment, and strive for better management.
It is how companies represent, present, and constitute their organizational climate and culture, by analyzing and improving the attitudes, goals, and values that characterize the organization and the interaction within it.
Organizational communication is about building relationships within the company, as organizations are a result of the communication of those within it. But it can also be about the interested external publics of interest, such as stakeholders or clients, and this is more than just transmitting messages between a sender and a receiver. Communication is the base of our very social world, and as such, it involves the right coding of the messages and acting on the information that we emit.
Developing organizational communication awareness and effectiveness is more than just having know-how or knowledge. An efficient organizational communication strategy involves knowing how to create and exchange information, work with diverse groups or individuals, communicate in complicated and changing circumstances, as well as having the aptitude or motivation to communicate in appropriate manners.
Corporate culture impacts directly on the results your company can achieve, and it can improve by creating happier employees and a more efficient work environment. It can also help you attract talented employees that help your business grow. Culture transcends ping pong tables and open work-spaces, but these extras can play a part in how your employees relate to each other.
A strong culture helps your employees relate to the identity and values of your company and weave them into their everyday routines. For example, if your corporate culture is one that prioritizes setting and meeting goals, your individual workers will be more likely to set and meet goals of their own. It’s a good way to set and maintain the direction of your employees, and without it, it’s hard to keep your company’s values coherent.
It’s also great for retention since a company where employees feel happy and accomplished attracts better talent and retains the ones already on your payroll. When people feel like a part of something, they’re more likely to stick around long term. That means lower turnover, fewer new hires to deal with, and better chemistry among your team.
And it also adds to your brand identity. If you treat your employees well and have a fun-loving corporate atmosphere, they will most likely become the first line of promoters of your brand. This also helps to let your customers see you as a fun-loving, generous brand. Depending on your target demographics, that could be a major boon for sales and customer loyalty.
There is no single rubric for “correct” company culture—every business is different—but you will need a consistent and strong set of values if you want to remain competitive in the near future. It’s only going to become more important from here.
If you are ready to audit your company’s culture and climate or develop a strategy to improve it, you can schedule a meeting with us so we can help you develop a custom strategy for your interests and your target market.
We’re Trifecta Content Studio, a 360º communications agency focused on helping e-commerce companies and small-to-medium businesses build effective and engaging communication strategies that range from branding and influencer marketing to crisis prevention, to Amazon A+ Content and storefront design.