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A+ Content (EBC)
Enhance your listings, showcase your brand, and turn potential clients into buyers by customizing the information you show on Amazon with A+ Content.
The A+ Content feature, previously known as Enhanced Brand Content (EBC), enables brand owners to change the product descriptions of branded ASINs with visually rich content. Using this tool, you can describe your product features in a different way by including a unique brand story, enhanced images, and text placements. Adding A+ to your product detail pages can result in higher conversion rates, increased traffic, and increased sales when used effectively.
One of the main benefits of this feature is it can reduce immediate bounce offs by increasing visual engagement and catching your customer’s attention in minimal time. Amazon is an overcrowded platform, and especially in niches where the competition rate is very high, displaying attractive content can prevent your potential customers to bounce off to a competitor product.
Most people are highly visual, so having powerful images has an emotional connecting factor that can really reflect your brand’s story and essence and impact your customer’s perception of your brand in a positive way. When you can successfully interest a potential buyer and convey the benefits of the product, it is more likely that they’ll make a purchase.
People online have short attention spans. They’ll spend only seconds glancing at your product, read a line or two about it and the minute they have a question they can’t immediately see an answer to, they’ll jump off your store and move on to another one. A+ Content by its visual nature and brand storytelling ability increases customer engagement, keeping them in your store longer and increasing the probability they will make a purchase.
If done well, it can also be a differentiating factor between you and your competitors. Think about it like this: if you were searching for a product on Amazon, would you buy from a seller with typical and boring product description or a similar seller with attractive images and engaging text?
When running paid ads, A+ Content can be an excellent advantage to convert to productive click through rates and increase the order session percentage. Listings with great content provide brand value propositions and offer an experience, more than a product, to the customer. This will help you increase your return on investment and set you up to develop a long term relationship with your clients by creating brand loyalty.
So what does A+ Content consists of?
Varied, multiple images of a product that could range from close-ups, different angles, or lifestyle shots that could help your customer imagine the product in their day to day life.
Precise, informative, yet short introduction of the product that highlights its added value and how it is different from anyone else’s.
A clear and attractive list of bullet points that explain the benefits of the product and convinces the customer that it is exactly what they were looking for.
Scannable headers that explain the product’s key features in a quick eye scan of the page.
A “What’s in the box” section that sets expectations for what your customer can expect when the package arrives and lists the components of your product.
You can also add 360º product views, comparison charts, lifestyle videos, or any other content that will highlight your brand’s essence.
If you are ready to shine your brand on better light and stand out from your competitors, you can schedule a meeting with us so we can help you develop a custom strategy for your interests and your target market. We’ll help you design and develop catchy and engaging content to increase your client conversion opportunities.
We’re Trifecta Content Studio, a 360º communications agency focused on helping e-commerce companies and small-to-medium businesses build effective and engaging communication strategies that range from branding and influencer marketing to crisis prevention, to Amazon A+ Content and storefront design.